02 / Decks
Pitch Decks
Click any cover to open the full PDF, including WNRS influencer + PR campaigns and the KeepMake strategy + creative vision deck.
KeepMake, Market Analysis
Competitive landscape & opportunity
Market sizing, audience cuts, and opportunity gaps in the DIY/craft category.
KeepMake, Differentiation vs Competitors
Positioning deck
Side-by-side positioning against the top three competitors with clear differentiation pillars.
KeepMake, Strategy + Creative Vision
Brand narrative · Website direction
Creative vision deck shaping the homepage narrative, website experience, and brand direction for KeepMake.
KeepMake, Storytelling & Explainer
Video vision deck
Explainer video script, storyboard frames, and tone-of-voice references.
KeepMake, FAQ, Privacy & Competitors
Supporting research deck
Supporting research deck covering FAQ language, privacy posture, and competitor teardown.
WNRS Influencer Campaign
We're Not Really Strangers · Influencer pitch
Full influencer campaign pitch, strategy, talent tiers, content calendar, and mockups.
WNRS, PR Pitch Deck
Public relations strategy · Quiroz
PR strategy deck for We're Not Really Strangers, earned media plan, press angles, and rollout calendar.
Process Book
Full project process · Quiroz
Complete process book, research, sketches, iteration, and final deliverables.
Final Project Deck
Capstone presentation
Capstone presentation deck delivered to faculty and industry reviewers.
In-Class Presentation
Live pitch deck
Live in-class pitch deck used to present the campaign concept to peers and instructors.
Covers are page-one screen grabs · links open the full PDF in a new tab